For exhausted parents of 4–18 month olds
Your baby can sleep through the night.Tonight starts here.
A personal sleep expert builds your baby's night-by-night plan — and answers you at 3am, about your baby, in about a minute. For 14 nights, you are never doing this alone — then your coach stays on call until day 90.
no card required
Give-It-7-Nights guarantee
Night 1 — 40 min to settle.
Last night — 13 min.
Ruby's almost there. Hold the plan.
Replied in 41 seconds
How it works
Three steps between you and a full night's sleep
Tell us about your baby
Sixty seconds: age, how they fall asleep, what nights look like, and which approach fits your parenting — gentle in-the-room, or faster timed checks.
Talk to your coach — free
Not a PDF. A real conversation about your actual baby, with one genuinely useful insight you can use tonight, before you pay a cent.
14 nights, fully coached
Your coach texts first — before bedtime, before naps, the morning after a rough night. The plan adapts to what actually happened. You just follow tonight's step — then your coach stays on call until day 90.
Who we are
We've seen your night before. Hundreds of times.
A team of sleep consultants who have taken hundreds of babies from held, fed, or rocked to sleep — to falling asleep on their own, usually in about two weeks. When you finish the quiz, your situation goes to the team, and your sleep expert opens the conversation: your quiz, your baby, your plan.
Every method we coach is grounded in published pediatric sleep research and AAP safe-sleep guidelines, with one hard rule: anything medical goes to your pediatrician, full stop.
Who we are →
The 3am question is the whole product.
Every sleep plan looks easy at 2pm. Sleep training is decided at 3am, mid-cry, when you need one calm answer about your baby — right now. That's the moment no course, no app, and no $600 consultant is awake for.
A human consultant
A few scheduled calls, a PDF plan, and a spreadsheet. Office hours.
Sleep course bundles
The stack of courses you'd need to cover every age and stage — videos, PDFs, and nobody to ask when night two goes sideways.
Baby Snooze Experts
A coach who texts first and answers in about a minute, any hour, through your 14-night program — then stays on call until day 90.
What $199 buys
Everything, for one night's worth of a consultant's fee.
$600+ with a human consultant — $199, once. Everything here is covered by the Give-It-7-Nights guarantee.
Night 1, 11:47pm
Sound familiar?
Ten nights our team coaches every single week.
One of these is probably yours.
4–6 months
“She only falls asleep feeding. Every. Single. Time.”
Where we start: moving the feed to the front of the routine — night one.
4–5 months
“He slept fine until the 4-month regression. Now nothing works.”
Where we start: this change is permanent — so we teach the skill that matches it.
6 months
“Up every 90 minutes. I stopped counting at five.”
Where we start: one skill — falling asleep in the crib awake. The wakings follow it.
7 months
“Contact naps only. I haven’t put her down in months.”
Where we start: nights first, naps second — naps lag two weeks behind, and that’s normal.
8–9 months
“The second I leave the room, she screams.”
Where we start: separation anxiety is real — daytime practice plus a plan that never feels like disappearing.
9–10 months
“4:45am. Every morning. Wide awake.”
Where we start: early mornings are the last thing to resolve — we fix bedtime pressure first.
10 months
“We tried cry-it-out once and lost our nerve by minute six.”
Where we start: a method you can actually stand — in the room, beside the crib, if that’s your speed.
12 months
“Still three night feeds. My pediatrician says he doesn’t need them.”
Where we start: a gradual wind-down your baby barely notices — never cold turkey.
14–15 months
“Bedtime is a 90-minute negotiation with a tiny lawyer.”
Where we start: toddler independence needs choices — two of them, both of which end in the crib.
18 months
“She slept through for a year. The 18-month regression ended that.”
Where we start: hold the framework you built — regressions on a trained sleeper resolve in days.
Composite scenarios drawn from the situations our team coaches most. Your baby's plan starts with your quiz.
Free 60-second assessment — one real expert insight about your baby tonight, before you pay a cent.
Start free →Honest answers
The questions parents actually ask
Can't I just ask ChatGPT?
You could — and you'd get a different generic answer every time, from something that doesn't know your baby, won't remember what happened last night, and will never text you first. Your coach opens the conversation at bedtime tonight, adjusts tomorrow's plan from what actually happened, and holds you to one consistent method for 14 nights — then stays on call until day 90. What you're buying isn't information — it's a plan, follow-through, and someone in your corner at 3am.
Will my baby just cry all night?
No. You choose the method — staying in the room with your baby, or brief timed check-ins — and protest is loudest on nights one and two, then falls fast. Decades of research (including five-year follow-ups) show sleep training causes no harm to attachment, stress, or behavior. Your coach predicts each night before it happens, so nothing surprises you.
What ages does this work for?
4 to 18 months. Under 4 months, formal sleep training isn't appropriate — the quiz will tell you honestly, give you the right foundations for now, and your program can start the week your baby is ready.
What if my baby gets sick mid-program?
You press pause. Illness and travel freeze your program guilt-free — your coach tells you exactly how to hold ground without training, and you restart when you're ready. You have 90 days, which is room for real life.
What exactly do I get for $199?
A night-by-night plan built for your baby, your coach texting you through every bedtime, nap, and 3am wobble through the 14-night program, then your coach stays on call until day 90 — plus our Give-It-7-Nights guarantee: work the plan for your first week, and if your nights aren't improving, full refund. A human sleep consultant charges $600 for a few calls and a PDF.
Is this medical advice?
No — it's coaching, built on published pediatric sleep research and AAP safe-sleep guidelines. Anything that touches health (illness, breathing, feeding, weight) gets one answer from us: talk to your pediatrician. We take that line seriously.
Two weeks from now, this is a memory.
60 seconds of questions. Then a sleep expert tells you what's going on with your baby — free, before you spend a cent.
Get your baby's free sleep assessment →Free · 60 seconds · no card required